No, you’re not an idiot for starting a service based business. If anyone tells you that, you can make one thing clear. They don’t understand you, they don’t understand your business, and they don’t get to tell you what business you should be spending your time on.
I can remember reading those words. 10 years ago. A Facebook status, from some asshole who I used to be friends with. A guy who’d let me down, and now wanted nothing more than to hurt me. Hurt me by calling me a failure.
I'm big on meditation. It hasn't always been this way, but these days meditation matters deeply to me. It matters because it's important to me to maintain a balance in my mind and my spirit.
If you’re any kind of a creative, you have to face the facts. Sooner or later, you have to face the truth. People don’t give a shit anymore, not the way they used to. People don’t give a shit about the work we do, and why.
I’ve read the same stuff as you. I’ve read the same articles that promised me success above all else, success guaranteed, success in 5–10 easy steps, lessonsand lifehacks. I’ve read them all for the same reasons as you, because I felt lost and uncertain and I needed something to guide me.
Almost nobody cares about you. At least, not enough to do something about it. The default position of the general public, of all your audience and all your readers, is that they honestly don’t give a damn about you. They might read your blog, and they might go follow you on Twitter, but they’re not going to automatically want to be involved with you.
I don’t want you to fail because you didn’t have a plan.
I don’t want you to fail because the lists you read made it sound so easy and you forgot that it’s supposed to be hard.
Networking is a funny concept. And it’s poisonous. It’s about trying to work a group of people, and their contacts, in order to get something from them. I hate that whole concept, and I’m big enough to admit that part of the reason I hate it is that I suck at it.