I don’t want you to fail.


I don’t want you to fail because you didn’t have a plan.

I don’t want you to fail because the lists you read made it sound so easy and you forgot that it’s supposed to be hard.

I don’t want you to fail because you know how much money you were going to make without knowing how you were going to make it.

I don’t want you to fail because you had everything lined up and you were too scared to throw the dice.

I don’t want you to fail because you understand step 3 but didn’t know what step 1 looked like.

I don’t want you to fail because you don’t have the technical skills to build something you can market.

I don’t want you to fail because you don’t have the marketing skills to make your technical product win.

I don’t want you to fail because you give in to the Tom Waits inner voice that all entrepreneurs have, that tells us we’re worthless no matter what we’re worth.

I don’t want you to fail because you thought you had to move to Silicon Valley to build a company and you couldn’t do it (that assumption is wrong btw)

I don’t want you to fail because someone on Twitter said you would and you didn’t realise they were fucking wrong.

I don’t want you to fail because your lean canvas was half finished, your marketing plan was a napkin and your product roadmap was somewhere in your head between Sex & the City quotes and algebra shorthand.

I don’t want you to fail because you couldn’t raise VC money, or you didn’t know how.

I don’t want you to fail because you thought VC money was the only way to build a business, and hadn’t cottoned onto the alternatives.

I don’t want you to fail because you didn’t have a support network, a mentor, an advisor or just someone to listen to you rant when everything starts going to shit.

I don’t want you to fail because startups are hard and you came in soft.

But most of all?

I don’t want you to fail, because you could be building a part of my future.

You could be building the software that keeps me alive in a hospital one day.The food that could sustain me. The phone that I could use to send photos of my first child to my brothers. The skateboard my kids learn to skate on. The laptop I design my next business on.

And I don’t want you to fail, because I’m a selfish motherfucker and I want all of that.

Being an entrepreneur is a difficult road, and it’s not the best road for many people. If you choose it, you’re going to face a lot of shit. A lot of tough shit that you won’t want to get through.

And when that happens, you’re going to wish you had failed, because it would be easier than battling forward. But you’ll put on your game face and you’ll do the best you can, no matter how hard it is.

That’s what we do. It’s how we think. All of us.